Here is a short study of one commercial product whose propaganda greatly affected me as a child. I recall enjoying the deep psychological pleasure that the addition of the bottle (with a small image of a tropical jungle on it) gave me when showering. My mind had been conditioned to imagine spiritually floating through a series of tropical paradise landscapes towards a waterfall for blissful “natural” cleansing. The irony is that no proof is given of the “organic” or “natural” chemicals in the product, and clearly the real under-lying goal is to profit from the economic loss of the consumer (as is the case with typical capitalist corporations).
The more recent commercials are extremely sickly POST-MODERN, playing on their own popularity by exaggerating and exploiting the sexual and “natural” aspects to an insane and self-defeating level. Yes the images are very appealing, but the message has become about declaring “yes we are an amoral company that doesn’t really care about the natural environment, or real communal spirit, or native tribes; but buy our product because you are just as selfish as we are, and the commercial is sexy“.
2015 Crass Post-Modern Commercial: “Take Your Hair To Paradise”
In fairness, SCOD can credit commercial products like this for exposing how propaganda works to encourage people to adjust their behaviors. SCOD Bog Peeps project was based on this premise, of showing beautiful people in natural ‘paradise’ settings. The difference being that SCOD is truly dedicated to helping people to live WITH-IN Nature.